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Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online. Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social…
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results. Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more…
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search. Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates…
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric. Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data…
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO. A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s…
A look at Google’s “From sources across the web” SERP feature, its similarity to programmatic SEO content and impact on fair competition. Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This article explores how these factors collide by examining Google’s use of search engine…
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values. Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and…
Google has new documentation on what it also called host carousels within Google Search. Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is…
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails. Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google will show what others are search for…
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more. Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped from the top results on Google. The related anti-Santorum blog, however, remained. And a…