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With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court. TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the…
Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant…
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt. When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional…
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts’ competitive algorithm-driven ecosystems. Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive…
A social media ban for children under 16 passed the Australian Parliament on Friday in a world-first law. The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to $33 million (A$50 million) for systemic failures to prevent children younger than 16 from holding accounts. The Senate…
Welcome back to Week in Review. This week, we’re exploring the DOJ telling Google to sell off Chrome to break up its monopoly, OpenAI accidentally deleting potential evidence in The New York Times’ copyright lawsuit against it, and how AI companies are using TikTok brainrot for study tools. Let’s do this. The U.S. Department of…
Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips. TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull…
Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users. President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Current law requires ByteDance to…
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially…
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results. TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions…