#China is reportedly open to Elon Musk acquiring TikTok US

#China is reportedly open to Elon Musk acquiring TikTok US

Chinese government officials have reportedly discussed a scenario where ByteDance sells TikTok’s United States arm to Elon Musk, should the Supreme Court uphold the law banning the app on January 19. Bloomberg reports that China would strongly prefer for TikTok to stay under ByteDance’s ownership, but says government officials have considered a sale to Musk…

Read More
#The TikTok ban seems likely to happen

#The TikTok ban seems likely to happen

Supreme Court Justices indicated an approval of legislation that would force the app’s owners to either sell by January 19 or shut down permanently. Supreme Court building in Washington DC. Photo by Mathieu Landretti   Justices on the Supreme Court indicated during oral arguments held on Friday that they were leaning toward signing off on…

Read More
#Search, social and video: Evolving digital PR for 2025

#Search, social and video: Evolving digital PR for 2025

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies. Digital PR is entering a new era.  As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In 2025,…

Read More
#Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

#Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on Feb. 1, and expand monetization opportunities to Spotlight videos, creating a unified monetization program. Snapchat already monetizes stories videos, which are meant…

Read More
#A guide to creating short-form videos

#A guide to creating short-form videos

Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts’ competitive algorithm-driven ecosystems. Video content is everywhere, but SEO-savvy short-form videos are rare.  Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive…

Read More