#DOJ tells Google to sell Chrome

#DOJ tells Google to sell Chrome

Welcome back to Week in Review. This week, we’re exploring the DOJ telling Google to sell off Chrome to break up its monopoly, OpenAI accidentally deleting potential evidence in The New York Times’ copyright lawsuit against it, and how AI companies are using TikTok brainrot for study tools. Let’s do this. The U.S. Department of…

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#TikTok ban faces uncertain future under Trump’s return

#TikTok ban faces uncertain future under Trump’s return

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users. President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Current law requires ByteDance to…

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#How TikTok and YouTube’s ecommerce push redefines the search journey

#How TikTok and YouTube’s ecommerce push redefines the search journey

These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt. The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially…

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#TikTok unveils 5 new advertising tools

#TikTok unveils 5 new advertising tools

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results. TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions…

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