#TikTok ad spend growth slows amid ban talks

#TikTok ad spend growth slows amid ban talks

Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates. TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May….

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#TikTok tightens teen ad targeting and boosts AI transparency

#TikTok tightens teen ad targeting and boosts AI transparency

TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency. TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach…

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#Olivia Culpo Defends Her Wedding Day Look AGAIN After Another Influencer Bashes Her For Having ‘Pick Me’ & ‘Weird Vibes’!

#Olivia Culpo Defends Her Wedding Day Look AGAIN After Another Influencer Bashes Her For Having ‘Pick Me’ & ‘Weird Vibes’!

Olivia Culpo just can’t catch a break when it comes to people ripping apart her wedding day look! In case you missed it, the former pageant queen married San Francisco 49ers running back Christian McCaffrey in Rhode Island last weekend. And what should have been the happiest moment of her life has become nothing but…

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#Social search and the future of brand engagement

#Social search and the future of brand engagement

See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information…

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