#TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates. TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May….