#TikTok testing virtual influencers for video ads

#TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands…

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#TikTok launches enhanced ad placement controls

#TikTok launches enhanced ad placement controls

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability…

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