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Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok…
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen. A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care….
Everybody’s watching her… but she’s turning the other cheek! At the Grammys Sunday night, Taylor Swift undoubtedly had all eyes on her — including those of ex Calvin Harris! The last time the DJ and the singer had been seen in the same room together was in 2016 at the iHeartRadio Music Awards. That was…
Stop playing rough with your wee wee! It might end up making it smaller! You may have heard about the hot new trend on TikTok, but doctors are warning against it: jelqing, the practice of yanking on your manhood with the hope of increasing its size. It pretty much goes as follows: you grab your…
Songs by Taylor Swift and Olivia Rodrigo are among those affected by their parent label’s dispute with the social media compnay. Photo by ROSLAN RAHMAN/AFP via Getty Images Songs by Universal Music Group artists including Lana Del Rey, Taylor Swift, and Olivia Rodrigo have been removed from TikTok after the label’s licensing agreement with the…
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and…
The label, home to Drake and Taylor Swift among others, has accused TikTok of “bullying” in a dispute over royalties. Photo by Dan Kitwood/Getty Images Universal Music could pull millions of its songs from TikTok as the two sides continue to negotiate over royalty rates. The label, which includes Drake, The Weeknd, and Taylor Swift…
Fans think they may have caught Sydney Sweeney in a lie! In multiple interviews, the 26-year-old has shared that long before becoming famous, she was a struggling actress who had various jobs to help pay the bills — including working as a tour guide at Universal Studios. Sydney recently opened up about that time in…
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates. TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the…
All Reese Witherspoon wants to do is eat her snow in peace! The 47-year-old actor took to TikTok on Friday to show her over eight million followers how to make “chococinnos” out of the snow she scooped right off of her car. No, we’re not joking. She marched right outside of her home, collected a…