#TikTok reports non-skippable video ads may harm engagement

#TikTok is restricting hashtags in Creative Center

The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements. TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which…

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#TikTok’s Role in Shaping Audio Marketing Strategies

#TikTok’s Role in Shaping Audio Marketing Strategies

The role that TikTok plays in influencing trends is undeniable. As the most downloaded app across the globe, TikTok’s stats are topping the charts — and marketers are taking notice. As of 2023, the majority of marketers are incorporating the app heavily into their strategies. Audio marketing is no exception.  In fact, audio is a…

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#TikTok launches new ad performance measurement tools

#TikTok launches new ad performance measurement tools

The platform’s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey. TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness…

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