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TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and…
The label, home to Drake and Taylor Swift among others, has accused TikTok of “bullying” in a dispute over royalties. Photo by Dan Kitwood/Getty Images Universal Music could pull millions of its songs from TikTok as the two sides continue to negotiate over royalty rates. The label, which includes Drake, The Weeknd, and Taylor Swift…
Fans think they may have caught Sydney Sweeney in a lie! In multiple interviews, the 26-year-old has shared that long before becoming famous, she was a struggling actress who had various jobs to help pay the bills — including working as a tour guide at Universal Studios. Sydney recently opened up about that time in…
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates. TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the…
All Reese Witherspoon wants to do is eat her snow in peace! The 47-year-old actor took to TikTok on Friday to show her over eight million followers how to make “chococinnos” out of the snow she scooped right off of her car. No, we’re not joking. She marched right outside of her home, collected a…
A baby clothing company is under fire for denying an employee’s request to work from home while she cared for her premature newborn in the NICU. According to a GoFundMe, Marissa Hughes and her husband Rawley had spent the past three years trying to have a baby of their own, attempting everything from in vitro…
Thanks to their two daughters pulling off a real-life Parent Trap, a divorced couple in Ohio got back together after nearly 10 years apart! For a while, social media users have watched the love story between Julie Shore and Scott Gaede play out as their 24-year-old daughter Rachel Gaede documented their journey of falling back…
Alix Earle is opening up about her friendship breakups — and one in particular was after a huge betrayal! On Thursday, the 23-year-old influencer posted a new episode of her Hot Mess podcast where she got real about how she’s had to make her friendship circle much smaller since finding fame — and some of…
New research also found that ad duration is unlikely to impact performance, but ad placement will. TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging…
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements. TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which…