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The role that TikTok plays in influencing trends is undeniable. As the most downloaded app across the globe, TikTok’s stats are topping the charts — and marketers are taking notice. As of 2023, the majority of marketers are incorporating the app heavily into their strategies. Audio marketing is no exception. In fact, audio is a…
The platform’s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey. TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness…
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America. TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase…
This couple really wanted to get home to their dogs… A couple from Florida went viral this week after they were captured having a complete meltdown in the middle of an airport when they learned their flight was delayed, preventing them from going home to their dogs. According to TMZ, the incident happened at Charlotte…
Mama June won’t stand by letting people make up rumors about her sobriety! After the reality TV star went live on TikTok recently, fans quickly became concerned she was getting high or taking drugs during the livestream. Why? Because she kept bending off-camera as she ranted about people trashing her online. This made viewers fear…
Tammy Slaton is letting her followers in on an unexpected perk of her extreme weight loss! On TikTok Wednesday, the 1000-Lb Sisters star responded to a comment which read: “Your hair now is my favorite. Super cute color and style.” As it turns out, according to the 37-year-old, the new ‘do is thanks to her…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
Taylor Swift is bringing mothers and daughters closer together. Last week, an emotional “single mom” took to TikTok to express how much the Blank Space singer has helped bring her and her 9-year-old daughter together. The fan, whose TikTok name is @saywhaaatt1, explained in the video she’s the same age as Taylor — and has…
As Mandy Patinkin and Kathryn Grody’s son, Gideon, tells it, his parents’ social media stardom began rather innocently. Grody-Patinkin had moved in with his actor parents early in the pandemic and began interviewing them for what would be a family archive. “I thought they might die from COVID maybe soon-ish, so I was getting them…
Matt Rife is under fire once again. This time, he’s getting slammed for feuding with a… 6-year-old??! Buckle up, because this drama is a doozy! Let’s rewind for a second. The 28-year-old comedian has been at the center of controversy lately due to his Netflix special, Natural Selection, which features an insensitive joke about domestic…