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Version 19 adds new access and controls to software developers and those who integrate with the API.
Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers.
What’s new. Google published the highlights of what is new and those include:
- Added support automatically generating enhanced video assets for Performance Max campaigns.
- Removed all feed-related entities from the Google Ads API like
Feed,FeedMapping,FeedService,AdGroupFeed,feed_placeholder_view. Users should now use assets to achieve the same purpose. - Demand Gen ads now support 9:16 portrait image assets. Use
DemandGenMultiAssetAdInfo.tall_portrait_marketing_imagesto include these assets in your ads. - Added more methods to
DataLinkServicefor updating and removing previously createdDataLinkfor YouTube. ValueRuleItineraryAdvanceBookingWindownow supports targeting for travel searches that take place today.- Removed support for
VIDEO_OUTSTREAM. - (For allowlisted accounts only) Updates to brand guidelines
- Brand guidelines can now be enabled for Performance Max campaigns during campaign creation. We also added a new
CampaignService.EnablePMaxBrandGuidelineswhich allows you to enable brand guidelines for existing Performance Max campaigns. - You can set the brand guidelines’ details such as font family and colors using
Campaign.brand_guidelines.
- Brand guidelines can now be enabled for Performance Max campaigns during campaign creation. We also added a new
- (For allowlisted accounts only) Added support for message assets through
Asset.business_message_asset.
You can see the full list of release notes over here.
Why we care. These API updates enhance tools for optimizing campaigns and analyzing performance across different campaign types. For those of you who use the Google Ads API for your own internal software, you should go through the changes to see how these updates can benefit your internal software. For those that use third-party tools, those tools may be able to add new and improved features based on the new API functionality.
About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
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