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Since March 1st, some advertisers have been reporting that their Google Ads are not serving.
Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are tons of complaints about this in the Google Ads Forum.
Google has not yet commented on the issue.
What we know. Starting March 1, some advertisers are saying that some of their campaigns are not serving ads. Some are saying they have received zero impressions or clicks on their ads. The crazy thing, this has been now going on for almost two days and Google has not responded about the issue, at least not yet, since it is the weekend.
We do not know exactly how widespread the issue but as I covered at the Search Engine Roundtable, there are tons of complaints about this issue.
Example. Here is a chart I shared from the forums showing the drop in impressions and clicks:
The cause? It is unclear what the cause is but Navah Hopkins posted on LinkedIn her theory, she wrote:
Looks like eCPC got disapproved – my other theory is that it’s tied to Google Business Profile (brands connecting their GBP for local ads). Anyone with a GBP connected to their Google Ads NOT experiencing the outage?
I suspect it might be related to the enhanced CPC for Search and Display Ads deprecating in March, but it is unclear.
Why we care. If you are managing a Google Ads account, you may want to check if the ads ran over the weekend. If not, you may want to reach out to your ad representative at Google to find out what is wrong.
We still do not know what is going on and if this is some sort of bug or policy change.
About the author
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
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