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Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.
Key details:
- Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
- Reconciliation for commissions (per stay) available until Nov. 30, 2025.
How to prepare:
- Shift existing campaigns to new bid strategies before the sunset date.
- Consider creating new Performance Max campaigns for travel goals.
- Plan for reconciliation of any outstanding commissions.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
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