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Elon Musk Seeks to Reassure Skeptical Twitter Advertisers: “I Understand If People Want to Give It a Minute” In a freewheeling virtual town hall with the advertising community on Wednesday, Twitter’s new owner Elon Musk sought to assuage concerns from advertisers about the future of the platform, touching on topics like his ultimate goal for…
“Elon Musk to meet with Twitter advertisers as tensions rise: report” Billionaire Elon Musk will reportedly meet with select advertisers on Wednesday as Twitter scrambles to assuage concerns that have hammered its key source of revenue. Musk is slated to speak with a “vetted group” of advertising executives during an event for Twitter Spaces, the…
ITV Sets December Launch Date for Ad-Supported Streamer ITVX U.K. TV giant ITV will launch its new free, advertising-supported streaming service ITVX on Dec. 8, the company unveiled on Monday. It also detailed the debut dates for the streamer’s first original series. ITV, led by CEO Carolyn McCall, originally only promised to bring ITVX, which will replace…
“General Mills, Audi, Pfizer pausing Twitter ads: report” General Mills and three other companies have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion. “We will continue to monitor this new direction and evaluate our marketing spend,” a spokesperson for the maker of Cheerios and Lucky…
“Big ad firms prep backup plans for Twitter amid Elon Musk drama” A “big four” advertising agency has reportedly recommended clients “pause” running ads on Twitter — and others are making plans to move their budgets elsewhere if the site becomes chaotic and unpredictable under Elon Musk, The Post has learned. “A lot of high…
“Facebook’s Meta reports first ever revenue drop” Meta Platforms issued a gloomy forecast after recording its first ever quarterly drop in revenue on Wednesday, with a global recession looming and competitive pressures weighing on its digital ads sales. Shares of the Menlo Park, California-based company were down about 3.4% in extended trading. The company said it expects…
“Snapchat parent’s poor quarter wipes out $80B in ad industry market cap” Facebook-owner Meta Platforms, Google-owner Alphabet and other companies that sell online ads lost about $80 billion in combined stock market value on Thursday after Snap posted poor quarterly results and warned of an uncertain outlook. Slammed by a weakening economy, increased competition from TikTok and recent…
“Sketchy TikTok ads push high-interest payday loans” A group of secretive TikTok advertisers are using sketchy tactics to push massive loans that experts say could run afoul of deceptive advertising laws, The Post has learned. Some of the ads tease “almost instant” five-figure deposits despite bad credit, while others appear to imply they are part…
“Ford to pay states $19.2M over false advertising claims” Ford Motor will pay $19.2 million to resolve allegations it falsely advertised real-world fuel economy and payload capacity for some hybrids and pickup trucks, the Iowa Attorney General’s Office said Tuesday. The multi-state settlement covers 2013–2014 C-Max hybrids and 2011–2014 Super Duty pickups. In 2013, Ford lowered the advertised fuel economy…
“McDonald’s, Wendy’s accused of exaggerating burger size in ads” McDonald’s, Wendy’s and Burger King have been exaggerating the size of their burgers in ads, showing much fatter patties than what consumers actually get, according to two lawsuits. The most recent complaint, filed this week against McDonald’s and Wendy’s in the US Eastern District of New…