#NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure

#NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure

NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure NBCUniversal is the latest media and entertainment company to rework its organizational structure to account for a declining linear TV environment and a booming streaming ad market. On Tuesday, NBCUniversal ad sales and partnerships chief Linda Yaccarino outlined a new structure that will combine brand and…

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#A Free Ad-Supported Netflix Service? Ted Sarandos Says Company Is “Open” to the Idea

#A Free Ad-Supported Netflix Service? Ted Sarandos Says Company Is “Open” to the Idea

A Free Ad-Supported Netflix Service? Ted Sarandos Says Company Is “Open” to the Idea Is a free, ad-supported streaming service in Netflix’s future? The company’s top executives seem quite open to the idea. Asked on the company’s Q4 earnings call whether Netflix would pursue a so-called “FAST” service, newly-minted co-CEO Greg Peters smiled and passed…

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#Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data

#Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data

Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data There’s significant movement in the evolution of premium video advertising’s “currency.” On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus…

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#Boston tourism ad in NYC includes Derek Jeter joke

#Boston tourism ad in NYC includes Derek Jeter joke

“Boston tourism ad in NYC includes Derek Jeter joke” The Yankees-Red Sox rivalry spilled into Times Square. The Boston travel bureau made a tongue-in-cheek pitch to woo New Yorkers to Beantown by invoking one of the most famous Bronx Bombers, Derek Jeter, on a giant billboard in the heart of the Big Apple. “The captain…

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#Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second

#Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second

Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second One of Nielsen’s critical measurement projects, Nielsen One Ads, officially has a launch date. The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the…

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