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Netflix is making a major change to its inaugural advertising upfront, pivoting the event from an in-person presentation to a streaming-only affair. Amid the ongoing writers strike, the megastreamer said that it is canceling the in-person presentation that has been slated to be held at New York’s Paris Theater on May 17. The presentation, which…
Follow this guide to learn how to create a powerful Google Ads strategy. This is a fast and easy way to increase your sales. Google Ads are one of the most cost-effective ways to advertise your business online. Whether you’re a small business owner or a marketer working for a larger organization, Google Ads allows…
The 2023 upfronts are beginning to take shape, and Spanish-language TV giant TelevisaUnivision that it will be able to make a splash, thanks in part to a headline performance from Becky G. Becky G, who most recently performed both weekends at Coachella, and won several Latin AMA awards last month, is also an actress, having…
Streaming video platform Roku is set to undergo another round of layoffs, the company disclosed in a securities filing Thursday morning. Roku says that it will cut another 200 jobs, or about 6 percent of its workforce, in the coming days and weeks. These would be the second round of layoffs at Roku in about…
Paramount Plays the Hits in “Popular” New Brand Campaign Paramount wants consumers to know that it’s popular. Really popular. The company, led by CEO Bob Bakish, on Wednesday is rolling out a new corporate branding campaign with the tagline “Popular is Paramount.” The campaign is meant to highlight some of the content produced by the…
GLAAD Calls Out “Minimal” LGBTQ Inclusion Among Super Bowl Ads Companies spend big bucks to advertise during the Super Bowl, but very few invested in LGBTQ representation this year, according to GLAAD’s Visibility Project. The media advocacy organization reported that among the commercials that aired during the big game on Sunday, just four explicitly featured…
NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure NBCUniversal is the latest media and entertainment company to rework its organizational structure to account for a declining linear TV environment and a booming streaming ad market. On Tuesday, NBCUniversal ad sales and partnerships chief Linda Yaccarino outlined a new structure that will combine brand and…
2023 Super Bowl Ads: Crypto Out, Culture Wars In? If the commercials during 2022’s Super Bowl LVI were defined by a wave of crypto ads (RIP FTX), the ads airing during the upcoming Super Bowl LVII are shaping up to be defined by culture wars, with a candy ad apparently responding to a conservative cable…
A Free Ad-Supported Netflix Service? Ted Sarandos Says Company Is “Open” to the Idea Is a free, ad-supported streaming service in Netflix’s future? The company’s top executives seem quite open to the idea. Asked on the company’s Q4 earnings call whether Netflix would pursue a so-called “FAST” service, newly-minted co-CEO Greg Peters smiled and passed…
Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data There’s significant movement in the evolution of premium video advertising’s “currency.” On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus…