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Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data There’s significant movement in the evolution of premium video advertising’s “currency.” On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus…
“Boston tourism ad in NYC includes Derek Jeter joke” The Yankees-Red Sox rivalry spilled into Times Square. The Boston travel bureau made a tongue-in-cheek pitch to woo New Yorkers to Beantown by invoking one of the most famous Bronx Bombers, Derek Jeter, on a giant billboard in the heart of the Big Apple. “The captain…
Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second One of Nielsen’s critical measurement projects, Nielsen One Ads, officially has a launch date. The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the…
“Gucci and Harry Styles slammed for ‘sick’ ad with child’s bed and teddy bear shirt” He may go out of style after all. Harry Styles and Gucci are facing a backlash as the result of a T-shirt and photos from the “As It Was” singer’s HA HA HA Gucci ad campaign. In the photos posted…
Importance of Android App Development for Businesses Most businesses you see today became successful, increased their revenue, increased their reach, and got loyal and satisfied customers. Why? They developed an app for their business. Mobile app development for your businesses is equally important as hiring employees today! It’s the most needed asset of the digital…
“Netflix’s new advertising tier is a dud as it misses viewer targets: report” Netflix’s new advertising-supported tier is falling short of expectations, according to a new report. The streaming giant, which launched the cheaper $6.99 a month offering on Nov. 3, has allowed advertisers to take back money for ads that had not yet run,…
“Facebook ads ‘discriminate’ against women: Meta complaint” A female truckers association accused Meta of displaying Facebook ads that “routinely discriminate” against women, according to a complaint filed with the U.S. Equal Employment Opportunity Commission on Thursday. The organization, “Real Women in Trucking,” alleged that women are far less likely to see Facebook ads for blue-collar…
“Balenciaga addresses controversial ad campaign” They weren’t content to grin and “bear” it. Amid fierce backlash, Balenciaga has doubled down on its stance for the controversial ad campaign that depicted kids alongside bondage-style attire and a child pornography court ruling. The Kering-owned fashion house released its mea culpa in an Instagram post on Monday afternoon. “We…
“Balenciaga could face major business hit over ‘BDSM teddy bear’ ad: experts” Balenciaga could suffer a major financial hit — and lasting damage to its coveted brand — after the pricey luxury label ran an ad campaign with children holding teddy bears wearing sexual bondage gear, industry experts told The Post. The flap unfolded last…
Georgia’s Senate Runoff Brings an Advertising Bonanza to TV, But It Won’t be as Big as 2020 One of the most important dates on this year’s political calendar may just be Nov. 26. The Saturday after Thanksgiving will bring with it a 128-year-old rivalry, a football game between the University of Georgia Bulldogs, and the…