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Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting. Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention…
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers. Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the polar opposites is a middle ground that not many are considering –…
This is now rolling out to US based merchants. Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling…
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for…
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad…
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This article dives into…
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge. Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth,…
This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them. Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may…
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more. The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies….
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business. TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s…