I know everything I am looking for is here, watch movies, watch series, education, games, exams, news, current events and many more.
Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting. Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” capability allows…
Google Ads’ PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds. The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on…
Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions. Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions. Key updates: AI image generation from text prompts. Google Sheets export capability. Resizable error…
This update comes after Google had a temporary ban on US election based ads on Nov 5. Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on Nov. 5. Google will lift the temporary restrictions on ads relating to the US elections…
Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting. Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences and age targeting now serve as “signals” rather…
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns. Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue…
Here’s how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance. Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide covers everything you need to know about…
Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors. Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to…
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers. Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers…
Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions. Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All…