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Google’s curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking. Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily…
AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the coming weeks. Why it matters. App developers will soon have more control over how engaging ads appear in…
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This new feature gives you a clearer view of how major competitors…
Google Ads now offers a “segment” option for Pmax Asset Group performance, enhancing optimization potential for campaign performance. Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google…
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad. Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link,…
Google’s Ginny Marvin admits approval processes weren’t followed, highlighting transparency concerns and a need for closer oversight. A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep “did not properly follow our processes for ensuring approvals are granted before making changes” by Google Ads Liaison…
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to Cost-Effective Google Advertising reveals proven strategies to lower your cost-per-click while maintaining campaign effectiveness Inside, you’ll discover: How Google’s new Smart…
Letting users watch product videos within Google’s search results could increase ad engagement but decrease traffic to landing pages. Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. Icon…
Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include things…
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance. You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading…