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Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports. Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has…
Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations. Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab…
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance. Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily…
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards. Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to…
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9. Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data…
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme…
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era. Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to…
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively. Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited…
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue,…
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world. I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my…