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What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search. Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we…
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data. Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool…
Learn about Google Ads’ latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. “Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to…
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids. Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and…
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren’t vigilant. Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance…
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights. Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps…
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend. Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature…
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August. Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds…
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup. Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a…
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities. Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources,…