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Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities. There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the…
Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface. Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads…
Google Ads API v17 comes with new features and changes that impact resource usage policies, batch processing, reporting capabilities and more. Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads…
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI. Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve…
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns. Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding….
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers. I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a…
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements. Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle…
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys. Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially…
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account. While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and…
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws. Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida,…