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Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions…
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area. Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts…
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics…
Google is removing several content label exclusions for YouTube and restricting some filters to the account level. Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but…
Google’s DV360’s real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data. Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated,…
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more. PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take…
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict. Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover…
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31. Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of…
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions. A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts…
Learn to adapt Google’s automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses. Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant reason is that the…