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Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view…
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation. Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as…
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections. Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current…
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to…
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes. Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses…
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a…
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic….
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards. Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the…
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies. Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer…
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV. A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video…