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Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools. Google released version 2.9 of Google Ads Editor, adding new campaign management tools, video ad enhancements, and better support for Shopping and Performance Max campaigns. Key updates: Manager Account Labels. Advertisers can now attach labels from Google Ads Manager…
Google’s expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions. Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş…
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign…
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly. Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, scripts allow you to scale your efforts while maintaining…
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads…
Ads could come to Google’s conversational search experience – AI Mode, but some advertisers remain skeptical about performance. Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers warn that user…
Google’s testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams,…
Google’s new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers. Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can…
Learn all about Google Ads’ image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads. If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can…
Google’s new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC. Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their…