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YouTube’s change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points. YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience and increase revenue opportunities for creators. How it works: YouTube allows creators to manually place…
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions. Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft…
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4’s framework. Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to…
Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings. Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles. The details. The expansion, announced Feb. 28, allows RV and camper dealers to showcase their inventory directly…
Since March 1st, some advertisers have been reporting that their Google Ads are not serving. Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are tons of complaints about this in…
An update was made to the Google document on how the Google Ads auction works. Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce…
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter. Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight….
Make sure you opt out, if you do not want to pay for booking link leads – because Google has opted you in. Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads. And when a searcher fills out that booking link, that will…
Version 19 adds new access and controls to software developers and those who integrate with the API. Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those include: Added support automatically generating enhanced video assets…
Balance automation and control in PPC budgeting. Learn when to scale, adjust, and optimize your ad spend for maximum ROI in 2025. Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and predictable…