#Google Ads API v17_1 introduces new features and enhancements

#Google Ads API v17_1 introduces new features and enhancements

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more. Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates…

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#Google declared a monopoly: industry reactions and implications

#Google declared a monopoly: industry reactions and implications

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune…

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#Google Ads recovers from major reporting glitch

#Google Ads recovers from major reporting glitch

The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected. Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from…

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#Federal judge rules Google violated antitrust law

#Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a…

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