#Adtech antitrust trial judge blasts Google’s business practices

#Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct. Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema…

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#What is ASO? 7 fundamentals to app store optimization

#What is ASO? 7 fundamentals to app store optimization

Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs. With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle.  A strong app store optimization strategy is essential to…

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#Report: Google encouraged advertisers to target teens on YouTube

#Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens. Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the…

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#Google Search ranking bug is now resolved

#Google Search ranking bug is now resolved

The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed. Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be…

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