#How Google Search ranking works

#How Google Search ranking works

An in-depth analysis of how Google’s complex ranking system works and components like Twiddlers and NavBoost that influence search results. It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work.  The structure of organic search results is…

Read More
#Google Ads API v17_1 introduces new features and enhancements

#Google Ads API v17_1 introduces new features and enhancements

Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more. Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates…

Read More
#Google declared a monopoly: industry reactions and implications

#Google declared a monopoly: industry reactions and implications

Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune…

Read More
#Google Ads recovers from major reporting glitch

#Google Ads recovers from major reporting glitch

The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected. Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from…

Read More
#Federal judge rules Google violated antitrust law

#Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a…

Read More