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Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups. Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource…
Google Nest has had a fair share of success thanks to its built-in Google Assistant capabilities. The capable speaker has been the first introduction to the world of smart speakers for many of us, and now it is inspiring the Omni Smart Speaker – which looks similar to the Google speaker – but adds an…
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more. Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates…
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and…
Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune…
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of…
The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected. Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from…
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a…
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use. Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO…
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens. Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens. Deepfakes in Google…