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Meta’s ‘automatic adjustments’ allows its system to make campaign changes without explicit advertiser consent. Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust budgets up or down. Consolidate ad accounts….
Welcome back to Week in Review. This week, we’re diving into the recent layoffs at Meta; the fallout from the battle between WordPress and WP Engine; and whether Cybertrucks are simply too big to exist in Europe. Let’s get into it. Multiple teams at Meta were hit by layoffs this week. The company confirmed the…
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta…
No one really knows what generative video models are useful for just yet, but that hasn’t stopped companies like Runway, OpenAI, and Meta from pouring millions into developing them. Meta’s latest is called Movie Gen, and true to its name turns text prompts into relatively realistic video with sound… but thankfully no voice just yet….
After Meta recently reignited controversial plans to use the public posts of U.K. Facebook and Instagram users’ as AI training fodder, the social networking giant has taken the next step and begun to notify local users it will soon start helping itself to their information again. The bad news is the process Meta has devised…
Meta’s AI-powered Ray-Bans have a discreet camera on the front, for taking photos not just when you ask them to, but also when their AI features trigger it with certain keywords such as “look.” That means the smart glasses collect a ton of photos, both deliberately taken and otherwise. But the company won’t commit to…
Publisher Sony Pictures Virtual Reality and developer XR Games have announced roguelike first-person shooter Starship Troopers: Continuum for PlayStation VR2, Quest 2, and Quest 3. It will launch on October 17 for Quest 2 and Quest 3, and on October 31 for PlayStation VR2. “We’re incredibly excited to work with XR Games to bring Starship…
Meta Connect 2024 was this week, showcasing new hardware and software to support two of the company’s big ambitions: AI and the metaverse. CEO Mark Zuckerberg announced new Quest headsets, updates to Meta’s Llama AI model, and real-time video capabilities of Ray-Ban Meta smart glasses. The biggest reveal, though, was Orion, a true AR glasses…
Ray-Ban’s Meta Wayfarer glasses have quickly become the intersection of fashion and technology, combining classic style with advanced smart features. Recently, Ray-Ban and Meta unveiled the new Shiny Transparent Wayfarer, featuring exposed internal components and Clear to Sapphire Transitions lenses. While this new model pushes the boundaries of what smart glasses can look like, the…
At the Meta Connect 2024 keynote, not only did Mark Zuckerberg debut actual Augmented Reality with holographic displays and neural control, it did so in a device that’s smaller, lighter, and one could argue, more socially acceptable (aka stylish) than Apple’s Vision Pro. Dubbed the Orion, it’s simply a developer prototype for now, but Meta…