#Meta gives advertisers new ad tools ahead of holidays

#Meta gives advertisers new ad tools ahead of holidays

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s…

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#OpenAI previews its new Strawberry model

#OpenAI previews its new Strawberry model

OpenAI this week unveiled a preview of OpenAI o1, also known as Strawberry. The company claims that o1 can more effectively reason through math and science, as well as fact-check itself by spending more time considering all parts of a query. The family of models is available in ChatGPT and via OpenAI’s API, though OpenAI…

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#Meta to restrict data in Business Tools, impacting ad targeting

#Meta expands ad attribution tools to boost campaign performance

The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution. Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct…

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      Alien: Rogue Incursion launches December 19

# Alien: Rogue Incursion launches December 19

Alien: Rogue Incursion will launch for PlayStation VR2, SteamVR, and Quest 3 on December 19 for $39.99, developer Survios announced. Digital pre-orders are available now across all platforms. A Deluxe Edition will also be available for $49.99, which includes the base game, a Blue Camo armor skin, a Blue Camo weapon skin, and more content…

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      Ready at Dawn shuts down

# Ready at Dawn shuts down

Meta has closed Lone Echo series developer Ready at Dawn, a spokesperson for Meta confirmed to Gematsu. Further statement was not provided. Ready at Dawn was established in 2003, and acquired by Meta in June 2020 for its virtual reality game development capabilities. Outside of the Lone Echo series, Ready at Dawn is primarily known…

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