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Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons. Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most…
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data. Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and…
Meta has removed any remaining restrictions around Donald Trump‘s Facebook and Instagram accounts ahead of the Republican convention next week. In an update to his January 2023 blog post in which Facebook ended the former president’s two-year suspension in the wake of the Jan. 6 Capitol riot, Meta’s global affairs president Nick Clegg stated Friday…
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad…
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital…
PowerWash Simulator downloadable content “Alice’s Adventures Special Pack” will launch on July 2, publisher Square Enix Collective and developer FuturLab announced. It will also be available for PowerWash Simulator VR on July 11. Here is an overview of the downloadable content, via its Steam page: The once vivid kingdom of Wonderland has found itself doused…
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more. Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the…
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies. The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. …
Survios has released the first look trailer and first screenshots of newly announced virtual reality action horror game Alien: Rogue Incursion. Here is an overview of the game, via Survios: Alien: Rogue Incursion is a single-player, action horror game featuring an all-new storyline of an ultimate mission that tests players’ courage, wits, and skill to…
Story-driven, single-player virtual reality action RPG Skydance’s BEHEMOTH will launch for PlayStation VR2, SteamVR, Quest 2, and Quest 3 this fall, developer Skydance Interactive announced. “Skydance’s BEHEMOTH really builds on the melee combat and hand-based physics from The Walking Dead: Saints & Sinners,” said Skydance Interactive vice president of creative Shawn Kittelsen in a press…