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The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA. The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated the DMA, it…
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences. Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical…
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and…
Virtual reality narrative action RPG Soul Covenant will launch for PlayStation VR2, Quest 3 and 2, and PC virtual reality platforms on April 18 for $39.99, developer Thirdverse announced. Pre-orders are available now via Meta Store at a 10 percent-off discount price. “We’re thrilled to announce the official release date for Soul Covenant and can’t…
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14. Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating…
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase. Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence…
The Digital Markets Act (DMA), the new European Union rules that aim to rewrite how business is done online by regulating how the world’s biggest tech companies operate, take effect today, Thursday, March 7. The regulation applies to companies with a market value of €75 billion ($81.7 billion) or €7.5 billion ($8.17 billion) in annual…
Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management. Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from…
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way. Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party…
The feature will be introduced to eight new markets in the coming weeks. Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator…