#Should you upgrade to the new Ray-Ban Meta Wayfarer Limited-Edition Transparent Model?

#Should you upgrade to the new Ray-Ban Meta Wayfarer Limited-Edition Transparent Model?

Ray-Ban’s Meta Wayfarer glasses have quickly become the intersection of fashion and technology, combining classic style with advanced smart features. Recently, Ray-Ban and Meta unveiled the new Shiny Transparent Wayfarer, featuring exposed internal components and Clear to Sapphire Transitions lenses. While this new model pushes the boundaries of what smart glasses can look like, the…

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#Meta’s futuristic Orion AR Glasses have Holographic Displays and Neural Control. Apple should take notes

#Meta’s futuristic Orion AR Glasses have Holographic Displays and Neural Control. Apple should take notes

At the Meta Connect 2024 keynote, not only did Mark Zuckerberg debut actual Augmented Reality with holographic displays and neural control, it did so in a device that’s smaller, lighter, and one could argue, more socially acceptable (aka stylish) than Apple’s Vision Pro. Dubbed the Orion, it’s simply a developer prototype for now, but Meta…

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#Meta gives advertisers new ad tools ahead of holidays

#Meta gives advertisers new ad tools ahead of holidays

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s…

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#OpenAI previews its new Strawberry model

#OpenAI previews its new Strawberry model

OpenAI this week unveiled a preview of OpenAI o1, also known as Strawberry. The company claims that o1 can more effectively reason through math and science, as well as fact-check itself by spending more time considering all parts of a query. The family of models is available in ChatGPT and via OpenAI’s API, though OpenAI…

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#Meta to restrict data in Business Tools, impacting ad targeting

#Meta expands ad attribution tools to boost campaign performance

The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution. Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct…

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