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These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms. Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns…
Although users have the choice to opt-out, the feature is turned on by default. Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why…
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023. The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset…
Thirdverse has released the second official trailer for virtual reality tactical action game Soul Covenant. Here is an overview of the game, via Thirdverse: Set in a near-future desolate Japan, this game depicts a fierce battle between humanity and machines. That ecstatic feeling when overcoming the seemingly impossible challenge of certain doom will reward those…
New Mexico Attorney General Raúl Torrez (D) is suing Meta and CEO Mark Zuckerberg over allegations the company’s platforms — Facebook and Instagram — promoted underage accounts to purported child predators. The state attorney general’s office says its undercover investigation found Meta allowed its platforms to “become a marketplace for predators in search of children…
The Senate Judiciary Committee announced an upcoming Senate hearing in which several subpoenaed Big Tech CEOs are set to testify about prioritizing children’s safety on their social media platforms. In a news release on Wednesday, Sens. Dick Durbin (D-Ill.) and Lindsey Graham (R-S.C.), the chair and ranking member of the Judiciary Committee, said that five…
Canada has struck a $100 million deal with Google to pay local publishers for news snippets shared or repurposed on its local platform. The agreement for Google to make an annual payment of $100 million follows Canada passing into law Bill C-18, also known as the Online News Act, to compel U.S. digital giants to…
Vertigo Games has released new footage and information for virtual reality action adventure first-person shooter Arizona Sunshine II during its “Gameplay Showcase” event, including a look at new campaign gameplay and details about the game’s cross-platform cooperative modes, post-launch plans, and more. Get the details below. Cooperative Play Arizona Sunshine II will feature full cross-platform…
Meta updated its help center with a note explaining that political advertisers are prohibited from using its new generative AI ad campaign creation tools. Meta, the parent company of Facebook and Instagram, is not allowing political campaigns and advertisers to use its generative artificial intelligence (AI) advertising tools, a company spokesperson said in a Reuters…
On Tuesday, a bipartisan coalition of 41 state attorneys general established it is time to hold Big Tech accountable for the tragedy social media has created concerning our children. If the evidence supporting kids’ online safety is so strong that it can bring together states that rarely agree on anything, why are all legislative efforts stymied? The…