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The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution. Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct…
Alien: Rogue Incursion will launch for PlayStation VR2, SteamVR, and Quest 3 on December 19 for $39.99, developer Survios announced. Digital pre-orders are available now across all platforms. A Deluxe Edition will also be available for $49.99, which includes the base game, a Blue Camo armor skin, a Blue Camo weapon skin, and more content…
Meta has closed Lone Echo series developer Ready at Dawn, a spokesperson for Meta confirmed to Gematsu. Further statement was not provided. Ready at Dawn was established in 2003, and acquired by Meta in June 2020 for its virtual reality game development capabilities. Outside of the Lone Echo series, Ready at Dawn is primarily known…
Use AI-powered solutions to drive personalization and boost sales and conversions. No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting expectations; they’re exceeding them….
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels. Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its…
Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons. Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most…
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data. Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and…
Meta has removed any remaining restrictions around Donald Trump‘s Facebook and Instagram accounts ahead of the Republican convention next week. In an update to his January 2023 blog post in which Facebook ended the former president’s two-year suspension in the wake of the Jan. 6 Capitol riot, Meta’s global affairs president Nick Clegg stated Friday…
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns. Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad…
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital…