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Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales. Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main…
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to…
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees. Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and…
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion. Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same…
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view. Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a…
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories. Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed…
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement. Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier…
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data. Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications…
New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app….
Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content. Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by…