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The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization. LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the…
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start…
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb 13, all businesses will be able to disable it by manually adjusting…
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to…
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we…
The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands. Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in…
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source…
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari. Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s…
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads….
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023. Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38…