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Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out. Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it works. The AI system will: Generate contextual background scenes for existing product images. Maintain the original…
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting. Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader strategy of automating ad targeting, betting that its…
Google’s Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features. Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video Action Campaigns. The big picture. These changes represent Google’s push for…
Google’s marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels. Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization…
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels. The holiday season saw a significant increase in digital ad spending across retail media, paid search, and paid social channels according to the Q4 2024 Digital Marketing Quarterly Trends Report by omnichannel advertising platform for commerce…
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting. Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and…
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise. Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr. This revelation gives advertisers…
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments. YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention. This new Cost-Per-Hour (CPH) Masthead gives…
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration. Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more granular control over their automated campaigns while introducing LinkedIn’s professional targeting data —…
Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance. Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when…