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From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads. No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into high-quality leads…
Google Ads’ new “Used since” column for assets gives advertisers historical context by revealing exactly when creative elements were implemented. A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point…
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising. As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect…
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries. “Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and analyze search query data…
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively. Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve multiple touchpoints….
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks. TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday. TikTok said it was “in the process of restoring service” yesterday afternoon and credited…
Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization. Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for specific search…
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions. Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has appeared…
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement…
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks. Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based in Brazil,…