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Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically. The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves, success demands a clear-eyed approach to…
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success. Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad…
Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million monthly active users. This move transforms Threads from a pure social experience into…
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue…
Google Analytics 4’s new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency. Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations across properties, reduces repetitive…
Google’s PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities. Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers…
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience. Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to…
Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns. Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns…
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns. Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC platform’s AI capabilities evolved, so did the demand…
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report. Advertisers are paying more for clicks while adapting to Google’s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By the numbers: Google search spending rose 10% year-over-year…