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UK antitrust regulator is investigating Google’s 90% search market dominance, potentially reshaping how the company handles search rankings. The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where…
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it seems – and certainly not as straightforward…
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast. Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s…
The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers. The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions…
Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints. Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging…
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite. The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative…
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising. Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to optimize Google Ads campaigns to deliver…
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows U.S. retailers to…
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks. Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products…
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance. If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization…