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TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies. The Supreme Court today unanimously upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its U.S. operations by this Sunday or face an effective ban. This decision could make TikTok unavailable for many…
From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality. Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process. We’ve…
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way. Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning. When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category…
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%. Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics…
Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts. Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough,…
Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions. Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data. Discover how to create an AI feedback loop that enhances your campaigns by using…
All there is to know about Google’s feature enabling potential customers to initiate WhatsApp conversations directly from ads. Welcome to this week’s edition of the weekly Search Engine Land series: Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you…
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic…
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue. Marketers have long relied on paid search ads to protect their brand presence in search results. But this strategy might cost more than it’s worth – especially when organic listings can do the job just as well….
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record. Tech billionaire Elon Musk could add TikTok to his growing digital empire, which would dramatically reshape the social media landscape and give his AI ambitions a massive data boost. Key details: Chinese…