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Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms. If you’ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: “Google-engaged audiences – for Account #######” What is that? And what…
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests. Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth”…
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads. In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form video and creator-driven content as part of…
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton. Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression…
Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships. Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce…
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S. Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market. By the numbers. Instacart’s advertiser network…
Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements. Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management…
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest…
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales. You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital…
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more. Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known…