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Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems. With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely…
You may be bidding against yourself on Google without even knowing it. Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it. Join Jenn Paterson and John Beresford from…
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms. Already facing a sale or ban order, TikTok faced additional pressure in Q1 as major brands scaled back advertising spending and shifted budgets to Meta, according to new data. The pullback came due to uncertainty about…
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change. Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing. Let…
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital…
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform. President Trump extended the deadline for ByteDance to sell TikTok’s U.S. operations by 75 days, pushing the cutoff date to mid-June and preventing an immediate shutdown. This is the second extension Trump has given to…
Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions. Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies — potentially saving you hours of manual work and so…
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond. Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the marketing content usage program. You can opt out…
Advertisers have been complaining all day about being unable to manage their LSAs. Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser console have been hit by…
Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously. Amazon unexpectedly entered the race to acquire TikTok just days before the video app faces a potential U.S. shutdown, dramatically reshaping the competitive landscape for one of social media’s most valuable properties. Driving…