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Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune…
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of…
The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected. Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from…
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions….
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world. I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my…
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a…
A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers. A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and…
Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions. Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we…
See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management. AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI…
Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts. Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update…