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Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries. Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs…
Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards,…
Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools. Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid…
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta. Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers,…
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at…
Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines. Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially…
The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency. Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective…
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy. Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a…
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system. Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers…
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses. Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage…