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Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries. Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead…
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable. It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and…
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI. The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and…
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data. After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged…
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy. Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize…
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more. Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that…
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users. Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers…
Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome. Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision…
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels. Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your…
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and…