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Apple’s App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab…
Meta is offering advertisers new ways to reach engaged audiences with banner-style ads during short-form video playback on Instagram Reels. Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its…
Meta’s new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons. Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most…
What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know. We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as…
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data. Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and…
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search. Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we…
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights. Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses a…
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. Why we care. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource…
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data. Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool…
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type…