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The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets. Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google…
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024. Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could…
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad placements. New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why…
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s…
Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached. Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot…
Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings. Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues…
Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug. Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed…
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future…
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role…
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity. Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical…