I know everything I am looking for is here, watch movies, watch series, education, games, exams, news, current events and many more.
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on…
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye. How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his…
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising. Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing…
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share…
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes…
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate? Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed…
Learn how a strategic approach to social media can help brands drive significant bottom-line results Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social…
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months. Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created…
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects. If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience…
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more. Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI….