#Google unveils new ad tools and updates for mobile app developers

#Google unveils new ad tools and updates for mobile app developers

Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.” Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based,…

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#Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

#Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns. Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you…

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#Microsoft Ads expands Copilot to more advertisers

#Microsoft Ads expands Copilot to more advertisers

Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a…

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#Joe Biden supports bill to ban TikTok in the U.S.

#Joe Biden supports bill to ban TikTok in the U.S.

TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America. Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok…

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#Google Marketing Platform launches new API with enhanced capabilities

#Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features…

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#TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

#TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week. TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest…

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