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The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI. Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land…
The first templates for St Patrick’s Day are available now, with templates for Mother’s Day, Easter, and spring expected to be released soon. Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. Patrick’s Day…
An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell. Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to…
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users. Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular…
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue. Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search…
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential to…
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law. The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new…
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization. Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without…
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase. Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence…