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It’s likely alternative data will be one of many ingredients used for cookie replacement. Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match…
Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth. Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. Tuesday, May 21, starting at 12 p.m. ET /…
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The…
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels. It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC…
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential. Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options…
Google is investigating the exporting issues with Google Ads Report Editor. Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual numbers. Google is aware of the issue and is working on a fix to resolve it, but there is not estimated…
Google said this will increase efficiency and scale for retail media with self-service. Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. Google announced these new features today in…
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns. How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other…
Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware. Microsoft is reportedly using pop-up ads within Google Chrome to prompt users to switch their default search engine to Bing. Increasing numbers of Windows users have observed advertisements for Bing AI and…
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14. Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating…